For this project, we had to design a logo for a health care company named Luxury Home Care. The client desired something that felt luxurious and wanted to avoid common, simplistic symbols like a heart, hand, a medical cross, etc. It was also important that the logo still felt welcoming. Our aim was to create a logo that represented quality health and excellent patient care.
The lotus flower's natural beauty and full shape captures the idea of health, peace, wholeness and care. It is balanced by the white space and san serifs add an approachable and sophisticated feel. The bold pink color is striking adds class as well as vitality.