Logo Design for Shades X Jay
Jacinda Jackson is a visual artist in San Antonio, TX. Jacinda wanted to knit her brand, Shades X Jay (Shades by Jay), together with an official logo design. Jacinda desired a logo that was modern, light & airy, colorful, sleek, and bold. She already had a very clear vision of what she wanted—here's a sketch of her idea:
Our goal was to take Jacinda's concept and create a professional logo that reflects her classical style, and compliments her deep and dramatic style of art. We wanted to create a logo that wouldn't compete with her artwork, but rather draw people in while her artwork remained the star of the show. We created a royal, timeless logo design to tie everything together. The "royal" feel is captured with crown icon and further emphasized by the confident "S" and "J". The delicate serif font along with the italic "by" graces the logo with elegance. We used her paintings as inspiration for the burgundy, gold, and deep blue color scheme.
A Squarespace Website for Shades X Jay
Jacinda wanted a functional, attractive site to promote her artwork, increase sales, and inspire others. We choose to create a website on Squarespace to showcase her beautiful, thought-provoking drawings and paintings. We also created a shop page so that people could easily purchase her artwork. Large images coupled with a dramatic, yet subtly quirky serif font and pops of color capture the unique nature of Jacinda's style as an artist.
View the Shades X Jay website.