our Creative Process


A simple step-by-step overview of the process we use
to design your custom brand experience.


Step 1: Share

It all starts with a 30 minute consultation to discuss your business's design needs.


Step 2: Agree

We’ll present a solution and the steps it will take to create a strong visual identity that suits your business.



Step 3: Explore

We will work together to collect inspirational images on Pinterest that represent the look and feel you desire.



Step 4: Define

Together we will choose a direction and create a final mood board with chosen images that capture the look and feel of your new brand.



Step 5: Concept

After we’ve chosen a look and feel, three different logo design options will be presented for you to choose from.


 Step 6: Finesse

During this step, you’ll provide feedback about the logo and we'll work to refine the logo into its final form and colors.


Step 7: Expand

 Other elements will be introduce into your brand (textures, patterns, icons, etc). We’ll also work on your brand style guide which outlines the visual elements and how they should be used.


Step 8: Execute

Now with your brand in place, we’ll work on creating materials such as your website, stationery, and other collateral materials.


Step 9: Present

Now that you have the confidence and materials to present your brand to the world, we’ll craft a message for you to share on social media!