A refreshing rebrand for rhythmic dancers...
Sacred Steps Dance Academy is a liturgic dance team out of Maryland. They minister through dance to their local community and have recently sought to have more of an international presence. They wanted a new logo that felt sophisticated, dignified, and captured the style of this sentimental art form.
The “S” shape of the logo was inspired by African patterned dresses. The lines and shapes give a more global or tribal look. The “S” symbolizes several ideas as the owner points out, “When I look at the logo I see so much…a stained glass window, African carvings, the shape of a foot without toes…”
Inspired by the movement of fabric in flowing attire, we wanted the word “Dance” to dance with the prestigious yet delicate serifs bringing the logo to life.
A royal color palette of deep blues and rich purples unite maturity with boldness. Custom watercolor artwork is used as a branding element to create vibrancy and fluidity.
A website and business cards follow the new design. View the Sacred Steps website.